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ADIDAS SPORT EYEWEAR Launches Top of the Line Eyewear For The Active Lifestyle


Marcolin, the global licensee for adidas Sport eyewear, will be unveiling the full line of sunglasses and goggles at the 2021 digital Outdoor Retailer + Snow Show.


The new adidas Sport models are built to withstand the elements, protect against harsh UV rays and reduce glare, and the frames are made with the ultralight TR-90 material that provides both comfort and stress resistance. The adidas Sport collection offers multiple lens options including photochromic, polarized and KOLOR-UP™, a technology designed to visually enhance and equalize surrounding light and color for optimal visual performance. The adidas Sport photochromic lenses offer a light intelligence feature that automatically adjusts the lens color as lighting naturally changes. Additionally, several of the new styles are built for prescription use, with a unique ultralightweight internal clip-in system that supports the KOLOR-UP™, polarized and photochromic lens options.


The new adidas Sport models are built to withstand the elements and protect against harsh UV rays and reduce glare, and the frames are made with the ultra-light TR-90 material that both provides comfort and makes the frames stress-resistant. The adidas Sport collection offers multiple lens options including photocromatic, polarized and KOLOR-UP™, a technology designed to visually enhance and equalize surrounding light and color for optimal visual performance. The adidas Sport photocromatic lenses offer a light intelligence feature that automatically adjusts the lens color as lighting naturally changes. Additionally, several of the new styles are built for prescription use, with a unique super lightweight internal clip-in system that supports the KOLOR-UP™, polarized and photocromatic lens options.


Designed and made in Italy, the all-new adidas TERREX goggle line includes models SP0039 - a toric lens style, and SP0040, a cylindrical lens style. Both models have two-layer 3D face foam padding allowing the goggles to adjust to any face shape, and 15 aerodynamic vents providing ample airflow, preventing fogging and maintaining clear vision. The available E-SUN™ VARIA™ lenses automatically adjust to changing light conditions, covering up to three different sun protection categories. These dynamic lenses are made from NXT®, a material developed by E-SUN Solution to offer the perfect combination of optics, impact resistance and lightweight feel. The KOLOR UP™ lenses enhance brightness and color contrast, while delivering maximum UV protection and visual comfort even during the toughest days.


To explore the full line of adidas Sport sunglasses and goggles, visit the adidas Eyewear digital Outdoor Retailer web page. A collection of adidas Originals sunglasses that reflect the rich history of the adidas brand through modern styles will also be available for buyers and the media to explore. The 2021 Outdoor Retailer + Snow Show is fully online and throughout January, 2021, with Summit Days January 20-23.

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